RESULTS:

 

  • Health Cloud engagement drove heightened segmentation and proactive targeting for marketing purposes (cross selling, etc.)

  • Marketing Cloud, using analytical data, markedly enhanced the comprehension and activation of patient journeys

Large Healthcare System
(Health and Marketing Cloud)

CHALLENGE:

  • Problematic legacy applications

    • Siloed teams and divisions with no visibility across the organization

    • Comprehensive reporting (referring physicians and patient engagement) not possible and often delayed up to several months

  • Inability to track and manage referrals

    • Unable to identify key performance metrics creating inability to make timely changes 

    • Unable to prioritize resources due to late and/or no actionable          information

  • Incapable of growing and/or engaging current client base

    • Cost is 5x higher to acquire new clients

SOLUTION:

  • Health Cloud & Referral Management

    • Account management – rapidly identifies & surfaces key performance metrics

    • Master repository of physicians across the hospital systems

  • Marketing Cloud

    • Set up core journeys in Marketing Cloud for uber targeted campaigns

    • Leveraged historical patient transaction history to drive digital patient engagement 

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RESULTS:

 

  • Health Cloud engagement drove heightened segmentation and proactive targeting for marketing purposes (cross selling, etc.)

  • Marketing Cloud, using analytical data, markedly enhanced the comprehension and activation of patient journeys

Mid-size Pharmaceutical Manufacturer
(Service Cloud)

CHALLENGE:

  • A leading science and technology organization 
     

  • Held hostage by legacy technology…

    • Outdated processes 

    • Multiple systems

    • Manual integration

 

  • Customer experience did not match the innovative image of the organization

SOLUTION:

  • Salesforce’s Service Cloud identified and activated to:

    • Drastically enhance the customer experience

    • Improve the delivery and return process to both hospitals and patients

  • Connected Service Cloud to the organizations intake system, data warehouse, and production facilities

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RESULTS:

  • 200% reduction in average time to handle and close service requests

  • 100% transparency and visibility into each step of the process, and across organizational departments

  • Customer services processes were transformed, and customer engagement and satisfaction were improved

Fast Growing Specialty
Pharmacy
(Health Cloud)

CHALLENGE:

  • A fast-growing specialty pharmacy that wants to expand prescription volume
     

  • Unable to use existing systems for analytical information, strategic selling due to…

    • Outdated processes

    • Multiple systems

    • Manual integration

SOLUTION:

  • Salesforce Health Cloud for:

    • Analytical view of prescription volume

    • Drastically improve visibility into physician prescription mechanisms

  • Integrated Health Cloud with the company’s proprietary prescriber/prescription system

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RESULTS:

  • 58% uptick in prescription volume within 3 months

  • 100% transparency and visibility into each step of the process, and across organizational departments

  • Improved relationships with prescribers and new upsell opportunities created

Mid-sized Biotechnology Company
(Mobile App)

CHALLENGE:
 

  • A mid-size biotechnology company focused on development and commercialization of rare disease therapeutics

  • Rare disease product expansion through launch readiness for a new asset in a therapeutic category for the company

  • Company had limited knowledge of treating HCPs and no existing relationships with HCP

SOLUTION:

  • As a part of our product incubator program, araZach developed an app for the pre-launch phase

    • Designed for engaging HCPs

    • Patients and caregivers could also download as needed

  • Goal was to provide an unbranded digital solution that HCPs in the new rare disease category could leverage for education, insights, etc.

  • Company would be able to start building a database of HCP contacts who opted in via the use of the targeted App

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RESULTS:

 

  • Database of HCPs working on conditions for rare diseases for further outreach

  • Database of patients and caregivers for further outreach

Meet Some of Our Clients
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