CHALLENGE:

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• Problematic legacy applications

  • Siloed teams and divisions with no visibility across the organization

  • Comprehensive reporting (referring physicians and patient engagement) not possible and often delayed up to several months

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• Inability to track and manage referrals

  • Unable to identify key performance metrics creating inability to make timely changes 

  • Unable to prioritize resources due to late and/or no actionable          information

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• Incapable of growing and/or engaging current client base

  • Cost is 5x higher to acquire new clients

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SOLUTION:

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• Health Cloud & Referral Management

  • Account management – rapidly identifies & surfaces key performance metrics

  • Master repository of physicians across the hospital systems

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• Marketing Cloud

  • Set up core journeys in Marketing Cloud for uber targeted campaigns

  • Leveraged historical patient transaction history to drive digital patient engagement 

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RESULTS:

 

• Health Cloud engagement drove heightened segmentation and proactive targeting for marketing purposes (cross selling, etc.)

• Marketing Cloud, using analytical data, markedly enhanced the comprehension and activation of patient journeys

CHALLENGE:

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• A leading science and technology organization 
   

• Held hostage by legacy technology…

  • Outdated processes 

  • Multiple systems

  • Manual integration

 

• Customer experience did not match the innovative image of the organization

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SOLUTION:

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• Salesforce’s Service Cloud identified and activated to:

  • Drastically enhance the customer experience

  • Improve the delivery and return process to both hospitals and patients

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• Connected Service Cloud to the organizations intake system, data warehouse, and production facilities

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RESULTS:

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• 200% reduction in average time to handle and close service requests

• 100% transparency and visibility into each step of the process, and across organizational departments

• Customer services processes were transformed, and customer engagement and satisfaction were improved

CHALLENGE:

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• A fast-growing specialty pharmacy that wants to expand prescription volume
   

• Unable to use existing systems for analytical information, strategic selling due to…

  • Outdated processes

  • Multiple systems

  • Manual integration

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SOLUTION:

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• Salesforce Health Cloud for:

  • Analytical view of prescription volume

  • Drastically improve visibility into physician prescription mechanisms

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• Integrated Health Cloud with the company’s proprietary prescriber/prescription system

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RESULTS:

• 58% uptick in prescription volume within 3 months

• 100% transparency and visibility into each step of the process, and across organizational departments

• Improved relationships with prescribers and new upsell opportunities created

CHALLENGE:
 

• A mid-size biotechnology company focused on development and commercialization of rare disease therapeutics

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• Rare disease product expansion through launch readiness for a new asset in a therapeutic category for the company

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• Company had limited knowledge of treating HCPs and no existing relationships with HCP

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SOLUTION:

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• As a part of our product incubator program, araZach developed an app for the pre-launch phase

  • Designed for engaging HCPs

  • Patients and caregivers could also download as needed

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• Goal was to provide an unbranded digital solution that HCPs in the new rare disease category could leverage for education, insights, etc.

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• Company would be able to start building a database of HCP contacts who opted in via the use of the targeted App

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RESULTS:

 

• Database of HCPs working on conditions for rare diseases for further outreach

• Database of patients and caregivers for further outreach