Large Healthcare System
(Health and Marketing Cloud)
CHALLENGE:
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Problematic legacy applications
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Siloed teams and divisions with no visibility across the organization
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Comprehensive reporting (referring physicians and patient engagement) not possible and often delayed up to several months
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Inability to track and manage referrals
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Unable to identify key performance metrics creating inability to make timely changes
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Unable to prioritize resources due to late and/or no actionable information
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Incapable of growing and/or engaging current client base
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Cost is 5x higher to acquire new clients
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SOLUTION:
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Health Cloud & Referral Management
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Account management – rapidly identifies & surfaces key performance metrics
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Master repository of physicians across the hospital systems
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Marketing Cloud
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Set up core journeys in Marketing Cloud for uber targeted campaigns
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Leveraged historical patient transaction history to drive digital patient engagement
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RESULTS:
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Health Cloud engagement drove heightened segmentation and proactive targeting for marketing purposes (cross selling, etc.)
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Marketing Cloud, using analytical data, markedly enhanced the comprehension and activation of patient journeys
Mid-size Pharmaceutical Manufacturer
(Service Cloud)
CHALLENGE:
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A leading science and technology organization
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Held hostage by legacy technology…
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Outdated processes
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Multiple systems
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Manual integration
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Customer experience did not match the innovative image of the organization
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SOLUTION:
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Salesforce’s Service Cloud identified and activated to:
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Drastically enhance the customer experience
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Improve the delivery and return process to both hospitals and patients
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Connected Service Cloud to the organizations intake system, data warehouse, and production facilities
RESULTS:
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200% reduction in average time to handle and close service requests
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100% transparency and visibility into each step of the process, and across organizational departments
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Customer services processes were transformed, and customer engagement and satisfaction were improved
Fast Growing Specialty
Pharmacy
(Health Cloud)
CHALLENGE:
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A fast-growing specialty pharmacy that wants to expand prescription volume
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Unable to use existing systems for analytical information, strategic selling due to…
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Outdated processes
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Multiple systems
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Manual integration
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SOLUTION:
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Salesforce Health Cloud for:
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Analytical view of prescription volume
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Drastically improve visibility into physician prescription mechanisms
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Integrated Health Cloud with the company’s proprietary prescriber/prescription system
RESULTS:
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58% uptick in prescription volume within 3 months
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100% transparency and visibility into each step of the process, and across organizational departments
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Improved relationships with prescribers and new upsell opportunities created
Mid-sized Biotechnology Company
(Mobile App)
CHALLENGE:
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A mid-size biotechnology company focused on development and commercialization of rare disease therapeutics
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Rare disease product expansion through launch readiness for a new asset in a therapeutic category for the company
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Company had limited knowledge of treating HCPs and no existing relationships with HCP
SOLUTION:
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As a part of our product incubator program, araZach developed an app for the pre-launch phase
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Designed for engaging HCPs
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Patients and caregivers could also download as needed
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Goal was to provide an unbranded digital solution that HCPs in the new rare disease category could leverage for education, insights, etc.
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Company would be able to start building a database of HCP contacts who opted in via the use of the targeted App
RESULTS:
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Database of HCPs working on conditions for rare diseases for further outreach
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Database of patients and caregivers for further outreach
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